E-COMMERCE REDESIGN — BRAND EXPRESSION
CASE STUDY
Mamalove Mambo — E-commerce Redesign
E-commerce redesign focused on brand identity and community.
Role:
Product Designer
E-commerce UX & Brand Expression
Fashion / Retail
Mamalove Mambo is an independent fashion brand from Argentina known for its bold, urban aesthetic and strong community around it.
The existing site felt generic and didn’t communicate what makes the brand special.
The visual language didn’t reflect the urban aesthetic
Community content wasn’t highlighted
Navigation and product discovery could be clearer
The brand personality was getting lost
The redesign focused on bringing the brand attitude and community to the forefront.
I explored a more editorial layout, stronger imagery and clearer product hierarchy to make the shopping experience feel more dynamic while still simple to use.
Community photos became a key visual element to reinforce authenticity and make customers feel part of the brand.
My Role
UX/UI Design
Redesigned the full e-commerce experience.
Visual Direction
Defined a more expressive layout and imagery style aligned with the brand.
Product Structure
Improved navigation, product discovery and category browsing.
Community photos as a key visual element of the brand.
Other projects
Gala AI - Improving the Pricing Model
Subscription redesign that increased high-tier subscription and ROAS.
Savvi- Aligning acquisition intent with App Store positioning
How a misalignment between campaigns and the App Store was slowing growth.
Design System for a Multi-App Product Ecosystem
Creating a scalable foundation to launch new apps faster.
Adorabook — AI Personalized Children’s Books
End-to-end UX/UI redesign and design system for an AI-powered storytelling platform.
Dirty Talks — Rethinking Access to Sex Education
A concept app designed to make sexual education more open, accessible and stigma-free.
