UX/UI REDESIGN — DESIGN SYSTEM
CASE STUDY
Adorabook — AI Personalized Children’s Books
End-to-end UX/UI redesign and design system for an AI-powered storytelling platform.
Role:
Product Designer
UX/UI Redesign • Design System
Desktop & Mobile
Adorabook is a platform that generates personalized children’s books using AI, turning kids into the main characters of their own stories.
With no design system in place, new features were also becoming harder to build and maintain.
I approached the project as a full product revamp — simplifying the experience while strengthening the visual identity of the platform.
Experience redesign
I reworked the entire book creation flow, making customization easier and helping users move naturally from idea to finished story.
Interface redesign
The UI was refreshed to feel clearer, warmer and more playful while improving hierarchy and readability.
Design system
I created a scalable system of components and styles so the team could design faster and maintain consistency as the product grows.
The redesigned creation flow
Before
After
Outcome
It also provided the team with a foundation to build and iterate much faster.
Other projects
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Subscription redesign that increased high-tier subscription and ROAS.
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How a misalignment between campaigns and the App Store was slowing growth.
Design System for a Multi-App Product Ecosystem
Creating a scalable foundation to launch new apps faster.
Dirty Talks — Rethinking Access to Sex Education
A concept app designed to make sexual education more open, accessible and stigma-free.
Mamalove Mambo — E-commerce Redesign
E-commerce redesign focused on brand identity and community.
