GALA AI — PRICING REDESIGN
CASE STUDY
Role:
Product Designer
Monetization & Growth
Higher Tier Plan Adoption
GALA is an AI image generation app acquired primarily through paid advertising, where early revenue and subscription quality are critical.
Four subscription tiers
Confusing naming (Standard, Creator, Master, Immortal)
Overlapping features
Weak differentiation between plans
Limited pricing transparency
Users struggled to understand what they were paying for and why upgrading mattered.
Old plan strategy — four overlapping tiers
Users had more options, but not better choices.
New plans — three clear tiers
01
Reduced plans from four to three
02
Introduced clearer tiers: Plus, Gold, Platinum
03
Improved price visibility
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Let’s connect.
Open to product roles, collaborations and interesting ideas.
